This is not only a fashion era, but also an era of diversified development. Since the "fashion" office concept was put forward by MAGIC, it has been based on developing more personalized products to provide customers with better space experience and functional performance. It prompted MAGIC to interpret the development trend of office space and the design philosophy of office products with "fashion" at the beginning of establishing its own brand.

When people enter the "MAGIC" space and use the furniture carefully designed by MAGIC, it can bring physical and mental pleasure, and improve the quality of life. At the same time, people get the help from MAGIC, such as the extension of social culture, more convenient interaction and barrier-free social communication. People accept new friends and knowledge with an open and integrated attitude. This is the "Office Philosophy Of MAGIC" – Social, Interaction and Fusion.

The open space has a private environment configuration, the collaborative space has an interactive experience; the leisure space integrates the reading function. All social ways can coexist and be reflected in the design. Through different areas configured by well-designed products，the communication can feel its own existence in the fashionable colors and lines at any time, ignoring the environmental feeling.

Interaction makes the leisure area an indispensable functional configuration. In the work area, tea area and management room, people need rapid communication to generate brainstorming, which can not be met by the traditional conference room. Changeable colors to mobilize visual excitement, different materials to create vivid and interesting space changes, create more functional areas to reflect humanistic care, and design the most reasonable office moving line to improve office efficiency. MAGIC office philosophy strives to make the interaction of office space more life, more vivid and closer to nature.

Fusion is relative. Open thinking determines the richness of social interaction. Through diversified furniture configuration, building a more convenient space for cooperation. From the perspective of users, more and more soft home-based design makes office life more humane. Wireless charging, desktop lifting, power management, multimedia implantation and other primary intelligent implantation have improved the performance and experience of office furniture. Inadvertent cushion design, reasonable moving line of space and professional suggestions on soft clothing configuration, MAGIC integrates different elements to provide customers with a more ultimate experience.

Tao is natural, morality is natural. Such is the fashionable aesthetic of "MAGIC's Philosophy", and it is also the humanized definition of office space design and planning.

MAGIC enriches the system and continuously improves the customer experience with the international brand thinking，product design concept，the most quintessence in "MAGIC Philosophy" — ‘Let people experience beautiful things and environment under limited conditions’.